Are Crumbl Cookies - anyone try them? giant expensive cookies

Are Crumbl Cookies the Best or the Worst? It Doesn’t Matter.
The fastest-growing dessert chain in the United States has sweets lovers divided. But the debate is great for business.



Crumbl is the fastest-growing chain of dessert shops in the United States, and the fourth-fastest growing food chain of any sort in the country, according to a 2022 report from Datassential, a food and beverage analytics company. In the last six years, Crumbl has opened more than 750 stores from coast to coast. The company says that last year it sold, on average, nearly a million cookies a day.

https://www.nytimes.com/2023/04/17/dining/crumbl-cookies.html

But whenever she posts a Crumbl review, “a lot of people get really mad,” said Ms. Brooks, who lives in Sacramento and works in marketing. They post laments that the cookies are terrible. “I just don’t understand,” she said. “It is just cookies.”

Shentel Meadows, a social worker in Richmond, Va., is among those bewildered by all the praise for the cookies. To her, they seem underbaked. “When you eat something raw and it makes your stomach hurt, it has that effect.”

She felt so disappointed that she complained on Twitter in February: “Just a daily reminder Crumbl cookies aren’t good,” she wrote.

Lauren Gillon, who runs Homegirl Kitchen, a pop-up bakery in Detroit, was tempted by TikTok to try Crumbl. But the cookies tasted artificial, she said. “I just don’t get the impression that they are home-baked.”