Brooks Stevens

Clifford Brooks Stevens (June 7, 1911 – January 4, 1995) was an American industrial designer of home furnishings, appliances, automobiles, and motorcycles, as well as a graphic designer and stylist. Stevens founded Brooks Stevens, Inc., headquartered in Allenton, Wisconsin.

In 1944, along with Raymond Loewy and eight others, Stevens formed the Industrial Designers Society of America. Upon his death in 1995, The New York Times called Stevens "a major force in industrial design".

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Design



The Chicago, Milwaukee, St. Paul & Pacific Railroad's Skytop Lounge, with its distinctive glassed-in observation area



The 1949 Harley Davidson FL Hydra-Glide



The 1962 Studebaker Hawk Gran Turismo



The Jeep Wagoneer



The Volkswagen 412

His designs in home and kitchen appliances were popular, and he is recognized as the originator of the robin's-egg-blue phase of 1950s kitchen appliances, as well as the iconic Skylark laminate design popularized by Formica. He also practiced architectural design and graphic design. Of note is his design of the Miller Brewing logo and he is also credited with convincing the company to switch from traditional brown bottles to clear bottles.

As an automobile designer, Stevens redesigned the 1962 Studebaker Gran Turismo Hawk on a minuscule budget. The fast, elegant GT remained until the end of American production. According to Hendry, Stevens also styled "three innovative products for family car use for the 1964-66 period" (which were never manufactured).  He then designed Harley-Davidson motorcycles including the 1949 Hydra-Glide Harley, one of his first, helping create the new suspension forks in the front, bucket headlight, and the streamlined design. All Harleys since, including models in production now, are based on Stevens's body designs.

He designed the Jeep Wagoneer, which was introduced for 1963 by Willys-Jeep. This model was so popular that it was offered in basically the same form by Jeep's subsequent owners, including Kaiser Jeep, AMC, and finally Chrysler, until 1991.

Stevens designed the Oscar Mayer Wienermobile, an American pop-culture icon. He designed engines for Briggs and Stratton. He also designed the university logo for the Milwaukee School of Engineering (MSOE) in 1978 as a part of "The Diamond Jubilee" celebration. The logo remains in use today.

Stevens designed the post-war Skytop Lounge observation cars for the Chicago, Milwaukee, St. Paul & Pacific Railroad's Hiawatha passenger trains.

He also designed a series of "Excalibur" racing sports cars in conjunction with Kaiser Motors. Beginning in the mid-1960s he and his sons began production of the retro-styled Excalibur, modeled on the 1920s-era Mercedes-Benz SSK roadsters.

Stevens modernized the Aero-Willys sedans that were offered in Brazil in the 1960s, and there is a very Studebaker Hawk-ish look to the body of these cars.

Stevens's design contributions to the recreational boating industry included collaborations with Outboard Marine Corp. to style the Evinrude Lark and Johnson Javelin outboard motor series. He also designed the Evinrude Lark concept boat, eventually produced as the Cadillac Sea Lark. Together with Bob Hammond's 1956 Lone Star Meteor, these designs may be credited with introducing post-world war automotive styling to leisure craft. Other work in the marine industry include designs for Owens Yacht Company and Cutter Boats as well as a line of stainless steel marine hardware for the Vollrath Company.

Stevens is credited with restyling the front end of the Volkswagen 411, marketed as the 412.

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