Breathless promotion on the local radio station. Tickets selling out in a single day. Thousands of teenagers, hours before show time, lining up outside the biggest venue in town. The scene outside the Cleveland Arena on a chilly Friday night in March more than 50 years ago would look quite familiar to anyone who has ever attended a major rock concert. But no one on this particular night had ever even heard of a “rock concert.” This, after all, was the night of an event now recognized as history’s first major rock-and-roll show: the Moondog Coronation Ball, held in Cleveland on March 21, 1952.

https://www.history.com/this-day-in-history/the-moondog-coronation-ball-is-historys-first-rock-concert

• 1952 – Alan Freed presents the Moondog Coronation Ball, the first rock and roll concert, in Cleveland, Ohio.

Moondog Coronation Ball



Concert poster

The Moondog Coronation Ball was a concert held at the Cleveland Arena in Cleveland, Ohio, on March 21, 1952. It is generally accepted as the first major rock and roll concert.

Background

Alan Freed "had joined WJW [-Radio] in 1951 as the host of a classical-music program, but he took up a different kind of music at the suggestion of Cleveland record-store owner Leo Mintz, who had noted with great interest the growing popularity, among young customers of all races, of rhythm-and-blues records by black musicians", according to the "History" website. Mintz decided to sponsor Freed's three hours of late-night programming. Once they saw the popularity of the program increase, they decided on holding a live dance event featuring some of the artists whose records were appearing on Freed's show.

Concert

The concert was organized by Freed (a disc jockey and considered to have popularized the term "Rock and Roll" at WJW-Radio), along with Lew Platt, a local concert promoter, and Freed's sponsors, including Mintz, owner of the Record Rendezvous store. The concert featured Paul Williams and the Hucklebuckers, and Tiny Grimes and the Rocking Highlanders (an African American instrumental group that appeared in kilts). Also on the bill were the Dominoes, Varetta Dillard and Danny Cobb.

The concert was held on March 21, 1952. More tickets were printed than the arena's actual capacity, in part due to counterfeiting and a printing error. With an estimated 20,000 individuals trying to crowd into an arena that held slightly more than half that — and worries that a riot might break out as people tried to crowd in — the fire authorities shut down the concert after the first song by opening act Paul "Hucklebuck" Williams ended. Freed made a public apology on WJW the next day; he referred to the event as the "ball" or "dance," not as a "concert."

Accounts in the contemporary Cleveland newspapers are at odds with lore that circulates today about the event, scheduled to begin at 10 p.m. “The frustrated gathered outside, unable to buy a ticket at $1.75, their number increasing until it amounted to about 6,000” as estimated by Cleveland Police captain William Zimmerman. “About 9:30 they stormed the Arena, knocking down four panel doors, brushing police away and storming inside. Some two hours and 30 policemen later, Captain Zimmerman called it a night…. After ordering the ball ended, Capt. Zimmerman asked the crowd to leave. Police stood by as they slowly and reluctantly filed out.” This indicates that the event was not halted after Paul Williams’ opening song, and that Cleveland's police rather than fire department ended the Ball.

Journalist Valena Williams’ first-person report also confirms that the musical performances lasted for some time: “Paul Williams and his Hucklebuckers left the stage and Tiny Grimes and his Highlanders took over. I thought the acoustics were poor because I couldn’t hear the music. But then I realized that the din was drowning out the orchestra. I looked back at the dance floor and more than three-quarters of it was filled so tightly that you couldn’t see anything of the floor itself.” Williams described sharing her concerns about the boisterous crowd with promoter Lewis Platt, who “laughed”; she noted that “[W]hen the Arena bar was ordered shut down at 10:30 I knew the crowd was disturbing police authority, too.”

The “Coronation Ball” aspect of the event referred to scheduled intermission festivities, as Williams explained: “When I got home I was not surprised to hear the live broadcast from the Arena cut off the air. I learned later the dance had at that time been stopped. The midnight coronation of the two most popular teenagers was never held.”

Williams’ eyewitness writeup includes her colorful descriptions of the youthful crowd, “most of them teensters.” Though Alan Freed is rightfully heralded for bringing black rhythm-and-blues to an integrated audience on Cleveland's airwaves and elsewhere, the crowd at the Moondog Coronation Ball in Cleveland's Arena was notably different. Williams chronicled for posterity the racial makeup of the dance's attendees: “less than one per cent of them were white.”

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