Sixty years ago today, the pop artist Andy Warhol unveiled a wall of 32 Campbell Soup can paintings at a Los Angeles gallery, one for each flavor of soup then in production.

Not long after, the company sent over a lawyer.

Why Campbell Soup hated, then embraced, Andy Warhol’s soup can paintings
Alexandra Peers, CNN Business

July 9, 2022, 9:01 AM

Sixty years ago today, the pop artist Andy Warhol unveiled a wall of 32 Campbell Soup can paintings at a Los Angeles gallery, one for each flavor of soup then in production.

Not long after, the company sent over a lawyer.

Thus began a decades-long hate-love relationship between the artist and company. It started with immense skepticism, but Campbell eventually grew to embrace the artwork and even sponsored a Warhol exhibition at the Metropolitan Museum of Art.

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