Clear It Check It Lock It
http://www.evolveusa.com
They have a simple message:
CLEAR IT
Bullets are the parts of the gun that cause damage. If they are not in the gun, they cannot shoot out of the gun and tear through a lampshade or some pancakes or your buddys butt or a kid.
CHECK IT
Checking is when you make extra sure you really did the thing you thought you did. Did you do the thing? If you did, you can say Check! Or not. You dont have to say that.
LOCK IT
Locks are a way to separate guns from The Wrong Hands. The Wrong Hands could belong to a kid or a criminal or a jittery cowboy or a cute monkey in a sailor hat. There are a lot of Wrong Hands out there. Like, tons.
as they explain position:
ARE YOU OPPOSED TO ME OWNING A GUN?
Nope. There are over 300 millions guns out there in America with another 6 million sold every year. Were not trying to be involved in whos allowed to own what. Were just opposed to accidental holes in stuff. Whether theyre in furniture or people or a pizza, we hate accidental holes. Were staunchly opposed to them.