Fox News is hemorrhaging young viewers, but last week, things hit a new low for Fox. Rachel Maddow beat Fox News for the entire week with viewers age 25-54.

According to TVNewser, “The Rachel Maddow Show” averaged 325,000 A25-54 viewers for the week, topping Fox News’ “The Kelly File,” which drew 305,000, and “Piers Morgan Tonight,” which had 159,000. It was MSNBC’s best 9pmET performance since the week of the Boston Marathon bombing (4/15/13). MSNBC’s coverage of the Chris Christie bridge scandal propelled MSNBC to#1 in the primetime demo on both Thursday and Friday of last week. Maddow won the 9pmET timeslot among younger viewers both nights.”

Moving Megyn Kelly to 9 PM was supposed to lure young viewers to Fox News. That move has failed as Kelly isn’t drawing the younger demographic that Fox News desperately needs for the future. The Maddow victory comes on the heels of Fox News seeing a 30% drop in young viewership in 2013. These numbers are also a huge victory for Maddow. She broke the Bridgegate story, and it is nice to see her being rewarded for some excellent reporting.

Rachel Maddow’s ratings have plummeted since Chris Hayes came aboard, and singlehandedly destroyed MSNBC’s primetime ratings. Despite her big week, Maddow still drew less than half of the total audience of Megyn Kelly (2.156 million to 1.034 million). Her program still has a long way to go before it is strong enough to overcome the weak All In lead in and challenge for number one, but this is real progress.
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