Adam PeckFollow
Editor at ThinkProgress
Jun 7

US Weekly’s new Trump-loving owner wasted no time publishing an Ivanka puff piece

Less than three months ago, American Media Inc.—publishers of the nation’s OG fake news rag known as the National Enquirer—announced they were buying competing tabloid US Weekly.

The significance of the sale—reportedly for an estimated $100 million—centers around AMI’s Chairman and CEO David J. Pecker. The longtime publisher of the National Enquirer, Radar, and other fine grocery store checkout line distractions also happens to be a very close friend of Donald Trump.

And Pecker did the Trumps a real solid in this week’s issue of his newest acquisition.

The cover of this week’s US Weekly features a photo of Ivanka Trump above the headline “Why I Disagree With My Dad.” If you were hoping for an article detailing Ivanka’s forceful rebuke of the last seven months of bigotry, incompetence and embarrassment emanating from the White House, well, you’re out of luck. Instead, you learn of Ivanka’s “disappointment” at some of her father’s decisions, like pulling the United States out of the most important international compact on global warming.

The “article”—which is excerpted on their website—instead serves as a puff piece meant to repair Ivanka’s severely damaged brand. US Weekly’s audience tends to be younger and wealthier than the average National Enquirer reader, making them more likely to splurge for a pair of overprinced, made in China, Ivanka-branded apparel.

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