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New York Times cuts number of free articles on website
Source: Reuters
#BUSINESS NEWS DECEMBER 1, 2017 / 3:21 PM / UPDATED 8 HOURS AGO
New York Times cuts number of free articles on website
Sheila Dang
2 MIN READ
(Reuters) - The New York Times on Friday reduced the number of free articles it will offer most non-subscribers to five from 10 in an effort to make more money from readers.
The change is aimed at increasing subscription revenue as readers flock to the website for news on topics like the Trump administration or high-profile sexual harassment allegations, which have dominated the news cycle.
The publisher plans to move toward a more “dynamic paywall,” said a Times spokeswoman on Friday. One strategy the Times is considering is offering a different number of free articles for non-paid readers based on how they arrive at the website, or based on their reading habits, she said.
By reducing the number of free articles, the Times is hoping to stay on its path of making more money from readers than advertising. Total ad revenue tumbled 9 percent from a year earlier in the third quarter.
-snip-
New York Times cuts number of free articles on website
Sheila Dang
2 MIN READ
(Reuters) - The New York Times on Friday reduced the number of free articles it will offer most non-subscribers to five from 10 in an effort to make more money from readers.
The change is aimed at increasing subscription revenue as readers flock to the website for news on topics like the Trump administration or high-profile sexual harassment allegations, which have dominated the news cycle.
The publisher plans to move toward a more “dynamic paywall,” said a Times spokeswoman on Friday. One strategy the Times is considering is offering a different number of free articles for non-paid readers based on how they arrive at the website, or based on their reading habits, she said.
By reducing the number of free articles, the Times is hoping to stay on its path of making more money from readers than advertising. Total ad revenue tumbled 9 percent from a year earlier in the third quarter.
-snip-
Read more: https://www.reuters.com/article/us-new-york-times-subscriptions/new-york-times-cuts-number-of-free-articles-on-website-idUSKBN1DV5VV
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