Twitter reverses longstanding ban on political advertising

Last edited Wed Jan 4, 2023, 11:12 AM - Edit history (1)

Also: Twitter says it will relax ban on political advertising (Associated Press)

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Source: Washington Post

Twitter reverses longstanding ban on political advertising

The policy was put in place under then-CEO Jack Dorsey, who said he believed political messages should be earned — not bought

By Elizabeth Dwoskin
Updated January 3, 2023 at 8:24 p.m. EST|Published January 3, 2023 at 6:40 p.m. EST

Twitter said it was relaxing its ban on political and issue-based advertising on Tuesday, a reversal of the company’s long-standing approach to paid political speech.

The policy change, which comes at a moment when major advertisers are defecting from the beleaguered social media platform, would allow candidates and advocacy groups to spend money to promote themselves and their causes on the service.

“We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks,” the tweet said.

A second tweet clarified that the company would first ensure its approach “to reviewing and approving content protects people on Twitter.”

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Read more: https://www.washingtonpost.com/technology/2023/01/03/twitter-political-ads-ban-reversal/

Non-paywalled link: https://wapo.st/3vA9NSz

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Source: Associated Press

Twitter says it will relax ban on political advertising

By The Associated Press
January 4, 2023

Twitter says it will ease up on its 3-year-old ban on political advertising, the latest change by Elon Musk as he tries to pump up revenue after purchasing the social media platform last year.

The company tweeted late Tuesday that “we’re relaxing our ads policy for cause-based ads in the US.”

“We also plan to expand the political advertising we permit in the coming weeks,” the company said from its Twitter Safety account.

Twitter banned all political advertising in 2019, reacting to growing concern about misinformation spreading on social media.

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Read more: https://apnews.com/article/elon-musk-technology-social-media-jack-dorsey-business-205324882cd3997cb187a369321012de