Gallup To Explain How It Predicted 2012 Presidential Election So Badly

Oh, this ought to be good....

Gallup plans to release a detailed analysis over how its polls during the 2012 election turned out to be so disastrously wrong.

The noted polling company ran against the pack for most of the time before the election, showing Mitt Romney in a consistent lead over Barack Obama even as others showed Obama with a small but widening lead....

Shortly after the election concluded, Gallup editor-in-chief Frank Newport pledged to conduct a thorough review of the polling company’s telephone survey methodology. He has pledged to make those findings public in early June.

“We take it seriously” when polls are off, Newport said. “We’ve been doing presidential polling since 1936 which is what put George Gallup on the map …The results [in 2012] certainly were not what we wanted them to be from Gallup’s perspective.”...