F-35 ads on OC Transpo buses part of new PR campaign

http://www.cbc.ca/news/canada/ottawa/story/2013/05/29/ottawa-lockheed-martin-f35-bus-ad-campaign.html



Lockheed Martin is running a PR campaign which includes F-35 ads on Ottawa city buses.

F-35 ads on OC Transpo buses part of new PR campaign
CBC News
Posted: May 30, 2013 6:19 AM ET
Last Updated: May 30, 2013 6:15 AM ET

The company behind the F-35 fighter jets is in the midst of a new PR campaign aimed at ordinary Canadians, not just politicians and military officials.

Lockheed Martin has taken out ads on Ottawa's OC Transpo buses, with slogans such as "putting high tech where it's needed, on the front lines."

They've also launched a website and social media campaigns and have been bringing a simulator to events such as Ottawa's Cansec, the largest defence trade show in Canada.

"We're trying to reach out to Canadians going through traditional channels," said Keelan Green, who’s running the F-35 campaign through PR firm Thornley Fallis.