Two weeks ago, the New York Times reported that Donald Trump’s focus groups found voters frequently use two words to describe their candidate: “unqualified” and “racist.” This assessment, while encouragingly on-point, presents a serious obstacle to the Trump campaign. And so, it has set out to mitigate this liability with “a full-fledged strategy to court black and Latino voters,” reports the Washington Post.

The main difficulty Trump faces in dispelling the impression that he is a racist is that Trump is, in fact, a gigantic racist. His first appearance in the New York Times came in the context of his being caught refusing to rent apartments to African-Americans. A former Trump employee has detailed a series of private racist statements and acts — saying “laziness is a trait in blacks,” objecting to black people working for him in accounting, his staff shooing black people off the casino floor when he arrived. Trump has replied that the comments were “probably true,” but berated the person who made them as a “loser.” He has questioned the legitimacy of President Obama’s birth certificate, called him a “terrible student,” and implied he only made it into Harvard Law School due to affirmative action.