I recommend Netflixed

I'm not sure why I thought it would be interesting but I'm already half-way thru after a day. It really goes into the ideas, struggles, and thought process into the start-up. They started around the same time the DVD was created and needed it to succeed because it was far simpler & cost effective to ship than bulky VHS.

It also describes, in great detail, the war between Blockbuster & other store rental companies. Blockbuster laughed at Netflix's counter-offer for them to purchase to Netflix for $50 million over a decade ago. According to the inner and back cover, it describes some sort of a fall, greed. One of the top guys at Netflix left to start Redbox but I'm not there yet.

On edit - All the chapters named by well-known movies such as Some Like it Hot, The Professional, and True Grit which is interesting but somehow fits what the chapter discusses.