When the University of Arizona’s “financial crisis” was first revealed in the fall, UA president Robert C. Robbins said increased ticket prices would be one of the solutions to help the athletic department get out of the red.

The increases are substantial. For men’s basketball, the average price for a season ticket will go up about 20% next season. For football, the average increase is about 17%. For women’s basketball, it’s about 7%.

Season-ticket holders received notification of the increases Thursday. The email from Arizona Athletics included the following message:

“With the continued success of our programs, high demand for season tickets and our commitment to provide the resources our programs need to compete for championships, we will be implementing ticket price increases and benefit level adjustments for the 2024-2025 season.”