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Zef Eisenberg: Maximuscle founder dies in speed bid
Source: BBC
Zef Eisenberg: Maximuscle founder dies in speed bid
2 October 2020
A millionaire fitness firm founder was killed attempting a British land speed record.
Zef Eisenberg, who launched Maximuscle, died at Elvington Airfield, near York, where in 2006 ex-Top Gear presenter Richard Hammond crashed.
Motorsport UK said the 47-year-old's car "went out of control at high speed at the end of a run" on Thursday.
Guernsey-based Mr Eisenberg was involved in a "near-death" 230mph crash at the same airfield in 2016.
Motorsport UK said Mr Eisenberg was attempting to break the British land speed record in a Porsche 911 Turbo S when he was killed at about 16:30 BST.
-snip-
2 October 2020
A millionaire fitness firm founder was killed attempting a British land speed record.
Zef Eisenberg, who launched Maximuscle, died at Elvington Airfield, near York, where in 2006 ex-Top Gear presenter Richard Hammond crashed.
Motorsport UK said the 47-year-old's car "went out of control at high speed at the end of a run" on Thursday.
Guernsey-based Mr Eisenberg was involved in a "near-death" 230mph crash at the same airfield in 2016.
Motorsport UK said Mr Eisenberg was attempting to break the British land speed record in a Porsche 911 Turbo S when he was killed at about 16:30 BST.
-snip-
Read more: https://www.bbc.com/news/uk-england-54356616
Zef Eisenberg, pictured in July 2017, just a year after a "near-death" crash at Elvington Airfield