Ford Delays F-150 Deliveries Due to a Shortage of Blue Oval Badges: Report

Original reporting: Ford’s Latest Supply-Chain Problem: a Shortage of Blue Oval Badges (Wall Street Journal)

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Source: Jalopnik

Ford Delays F-150 Deliveries Due to a Shortage of Blue Oval Badges: Report

Supply-chain issues rear their head yet again as Ford struggles to find blue ovals and model badges to put on new vehicles.

ByErin Marquis
Friday 3:00PM

It’s a story that’s become familiar since the start of the pandemic and continues to this day: Ford is holding back vehicles due to a parts shortage. Mainly, the automaker has run out of its trademark blue-oval badges, along with vehicle model nameplates.

Ford is currently holding back as many as 45,000 vehicles due to parts shortages, though the automaker declined to comment on how a shortage of blue-oval badges plays into the delays. Sources told the Wall Street Journal that is indeed the case:

The car company has run into supply constraints with the brand-name badges and the nameplates that specify the model, according to people familiar with the matter. Both parts are affixed to the vehicle’s exterior and are important identifiers for the auto maker’s products. A company spokesman confirmed it has held some vehicle shipments because of a lack of badges.

The shortage is impacting Ford’s popular F-Series pickup trucks, the people said.