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Baseball

Auggie

(31,618 posts) Fri Sep 13, 2024, 01:11 PM Friday

MLB teams will have advertising on their helmets during the postseason

MLB said Friday that it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.

Ads of 5-by-0.92 inches will be on each side of every helmet featuring "STRAUSS" in capital letters in white alongside the company's ostrich logo silhouetted by a red square, with an alternate color for red helmets.

Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025 to 2027.

Financial terms were not announced.

https://www.espn.com/mlb/story/_/id/41245328/mlb-pairs-apparel-company-use-helmet-ad-playoffs

Heinous

9 replies

= new reply since forum marked as read

Highlight:

MLB teams will have advertising on their helmets during the postseason (Original Post) Auggie Friday OP

"Rollerball" (1975): "I pledge allegiance to the corporations of the world . . ." John1956PA Friday #1

Soccer is just open and blatant about it underpants Friday #2

Methinks pine tar can remedy this Brother Buzz Friday #3

I guess the Target logo on the helmet was voted down? dem4decades Friday #4

EarlG should take advantage of this advertising opportunity! True Dough Friday #5

Numerous teams are already wearing corporate advertising on their jerseys... Wounded Bear Friday #6

Just an old guy whining here BOSSHOG Friday #7

I have NEVER been influenced to buy something based on a logo ... Auggie Friday #8

I'll Take It One Step Further, Auggie ProfessorGAC Saturday #9

John1956PA

(3,196 posts)

1. "Rollerball" (1975): "I pledge allegiance to the corporations of the world . . ."

Reply to Auggie (Original post)

Fri Sep 13, 2024, 01:17 PM

Friday

I can not remember how that stand-up pledge was worded, but it expressed allegiance to the corporate world.

underpants

(185,287 posts)

2. Soccer is just open and blatant about it

Reply to Auggie (Original post)

Fri Sep 13, 2024, 01:19 PM

Friday

The put the sponsor name big and in the front of jersey.

Sponsorship and apparel sales are a majority of at least EPL revenue. Some likeness money but season tickets are pretty cheap. Less than $1,000 a year (19 home games) for front row seats at Liverpool. Discounts for kids, disabilities, and vets too.

Brother Buzz

(37,101 posts)

3. Methinks pine tar can remedy this

Reply to Auggie (Original post)

Fri Sep 13, 2024, 01:24 PM

Friday

dem4decades

(11,723 posts)

4. I guess the Target logo on the helmet was voted down?

Reply to Auggie (Original post)

Fri Sep 13, 2024, 01:25 PM

Friday

True Dough

(19,005 posts)

5. EarlG should take advantage of this advertising opportunity!

Reply to Auggie (Original post)

Fri Sep 13, 2024, 01:57 PM

Friday

Wounded Bear

(60,046 posts)

6. Numerous teams are already wearing corporate advertising on their jerseys...

Reply to Auggie (Original post)

Fri Sep 13, 2024, 02:26 PM

Friday

Guess this is inevitable.

BOSSHOG

(38,895 posts)

7. Just an old guy whining here

Reply to Auggie (Original post)

Fri Sep 13, 2024, 02:38 PM

Friday

No Thursday night football in our household anymore. Pay Per View. Advertising. Multi Million Dollar Contracts. Six Dollar Beers. Okay I’m done.

Auggie

(31,618 posts)

8. I have NEVER been influenced to buy something based on a logo ...

Reply to Auggie (Original post)

Fri Sep 13, 2024, 02:53 PM

Friday

jersey logos, field logos, floor logos, dugout logos, press conference logos, stadium sponsorship logos ... see goes for outdoor signs at the ballpark, arena and stadium.

ProfessorGAC

(68,412 posts)

9. I'll Take It One Step Further, Auggie

Reply to Auggie (Reply #8)

Sat Sep 14, 2024, 05:19 PM

Saturday

I won't even buy clothes with a corporate name on it (or logo). No Northface, or Columbia, or Nike for me.
My driver & fairway wood covers are plain black Stealth covers. (Their name brand stucker is about the size of a quarter, and is black) The driver & 5 wood covers (Taylormade) & my 3 wood (old Nike) are in the trunk of my car.
Want me to advertise for you, give me the equipment.
Even my slip-on golf shoes are Addidas that DON'T have the 3 stripes.
That's how influenced I am by logos. If it has a logo, I won't buy it!

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