Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
Editorials & Other Articles
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
Tanishq: Jewellery ad on interfaith couple withdrawn after outrage
Source: BBC
Tanishq: Jewellery ad on interfaith couple withdrawn after outrage
13 October 2020
Popular Indian jewellery brand Tanishq has withdrawn an advertisement featuring an interfaith couple after a right-wing backlash on social media.
It shows a baby shower organised for the Hindu bride by her Muslim in-laws.
Opponents of the advert say it promotes "love jihad", a term radical Hindu groups use to accuse Muslim men of converting Hindu women by marriage.
Rights groups say religious tolerance is under threat in India. Hindu-Muslim marriages have long attracted censure.
However, the attachment of a deeper, sinister motive to them - of "love jihad" - is a recent phenomenon.
A section of conservative social media users led calls to boycott the brand, taking it to the top of Twitter trends. Many joined in to condemn the abusive posts and comments which bolstered the boycott trend.
-snip-
13 October 2020
Popular Indian jewellery brand Tanishq has withdrawn an advertisement featuring an interfaith couple after a right-wing backlash on social media.
It shows a baby shower organised for the Hindu bride by her Muslim in-laws.
Opponents of the advert say it promotes "love jihad", a term radical Hindu groups use to accuse Muslim men of converting Hindu women by marriage.
Rights groups say religious tolerance is under threat in India. Hindu-Muslim marriages have long attracted censure.
However, the attachment of a deeper, sinister motive to them - of "love jihad" - is a recent phenomenon.
A section of conservative social media users led calls to boycott the brand, taking it to the top of Twitter trends. Many joined in to condemn the abusive posts and comments which bolstered the boycott trend.
-snip-
Read more: https://www.bbc.com/news/world-asia-india-54520390
The video has now been removed from the Tanishq site (Tanishq)