Ethics of Love Magic

Love spells. They're one of the things that often draws new folks to Wicca and other Pagan religions. However, there's a lot of discussion within the Pagan community about the ethics of casting a love spell on someone else. After all, if you're performing magic on someone without their knowledge, aren't you messing with their free will?

Many Pagans, particularly those in Neowiccan traditions, will tell you that the best way to approach love magic is to avoid focusing on a specific individual as a target. Instead, use your energy and skills to focus on yourself -- to draw love your way, or to help you present yourself as a person worthy of love. You could use your magical abilities to feel more confident and attractive, much like a magical makeover. In other words, fix yourself, not someone else.
http://paganwiccan.about.com/od/magicandspellwork/qt/LovespellEthics.htm