For most of us, Halloween is an excuse to freak ourselves out with horror movie marathons, get drunk, and dress in clothing we wouldn’t be seen dead in at any other time of year.

But in the small English town of Glastonbury, the festival has a meaning beyond “sexy” witch costumes and pumpkin-coloured punch.

On Glastonbury High Street sits The Goddess & The Green Man, a shop on a mission to reclaim Western pagan traditions and support the historic way of life.

“What we try to do here is bring back some of the old traditions, some of the things that have been lost,” explains Debs Summers-Cooper, Glastonbury resident of 16 years and the shop’s official Counter Enchantress. “If you take paganism as a big tree, there are loads of branches shooting off, some new and some old.”