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Behind the Aegis

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Thu Apr 13, 2023, 02:04 AM Apr 2023

(Jewish Group) Al Jaffee, iconic Mad Magazine cartoonist who also inked Chabad comic, dies at 102

Perhaps the greatest influence on Al Jaffee, known to readers of Mad Magazine as the creator of the “Fold-In,” was the time he spent living in a Lithuanian shtetl as a child.

Jaffee had been born in Savannah, Georgia, but returned to his mother’s native country with her after she became disillusioned by the irreligious character of life in America. Living in her small town, Zarasai, from ages 6 to 12, he became steeped in both the Yiddish and the “anti-adultism” that would infuse his work. He also gained fluency in comics through strips mailed by father, who remained in the United States.

Jaffee died Monday in New York City at 102, nine decades after returning from Lithuania and less than three years after the iconic cartoonist retired from Mad, where he had inked the end-page feature since 1964.

The “Fold-In” defined Mad Magazine ever since Jaffee invented it as a cartoon satire of the centerfold in publications like Playboy. The feature allowed readers to interact with the pages to form multiple images — the first one depicted Elizabeth Taylor’s divorce from Eddie Fisher and, after a fold, her subsequent marriage to Richard Burton.

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