Latest "miracle fruit juice"

I saw this for sale in a grocery store a couple weeks ago.
It was frightfully expensive.

And as always, all sorts of magical stuff is credited to drinking this fruit juice.

Noni is one of several common names for the fruit of the Morinda citrifolia tree.* Noni juice is said to cure arthritis, cancer, high cholesterol, AIDS, diabetes, obesity, impotence, and many other diseases.* Several years ago, while touring the Waipiʻo valley on the Big Island of Hawaii, our guide picked a noni fruit from the ground, opened it, and let us have a whiff of this very stinky fruit. He said that people were paying good money on the mainland for noni products to keep them young, beautiful, and disease-free.

http://www.skepdic.com/noni.html