“As First Gentleman, my mission is simple: I want to celebrate South Dakota and all the things that make it special. I want to remind people of the hidden gems of our small towns – the places off the beaten path,” said First Gentleman Bryon Noem. “Our hometowns are the heartbeat of our state, and I want to highlight them. I want to remind people that South Dakota’s rural communities are some of the best places to raise a family or to start a business. I’m excited for this opportunity to listen to the stories of our people and our rural communities. Our small towns are our culture. They’re who we are. This is South Dakota.”

Bryon Noem’s initiative, entitled “This is South Dakota,” will highlight the role smaller communities play in South Dakota’s landscape and the importance of preserving the state’s rural culture. As part of this effort, Noem will travel to towns and educate his social community about the value of small town living and the stories found in rural settings [Office of the Governor, press release, 2019.10.21].