Frackalypse Now: Fossil Fuel Industry’s Psychological Warfare Scandal
http://ecowatch.com/2013/frackalypse-now-fossil-fuel-industrys-psychological-warfare-scandal/
DeSmogBlog partnered with Pulitzer Prize-winning cartoonist Mark Fiore to produce this spoof video in the vein of Francis Ford Coppolas Apocalypse Now. Making its debut today in honor of Gasland 2, Frackalypse Now features the details of the gas industrys psychological warfare scandal.
If you are a PR representative in this industry in this room today, I recommend you do three things. These are three things that Ive read recently that are pretty interesting.
1. Download the U.S. Army/Marine Corps Counterinsurgency Manual [audible gasps from the audience], because we are dealing with an insurgency. Theres a lot of good lessons in there, and coming from a military background, I found the insight in that extremely remarkable. 2. With that said, theres a course provided by Harvard and MIT twice a year, and its called Dealing With an Angry Public. Take that course. Tied back to the Army/Marine Corps Counterinsurgency [Field] Manual, is that a lot of the officers in our military are attending this course. It gives you the tools, it gives you the media tools on how to deal with a lot of the controversy that we as an industry are dealing with. 3. Thirdly, I have a copy of Rumsfelds Rules. Youre all familiar with Donald Rumsfeldthats kind of my bible, by the way, of how I operate.
[**Listen: MP3**]
(snip)
The use of PSYOPs by active military personnel on U.S. citizens is illegal and a violation of the Smith-Mundt Act of 1948, as Michael Hastings of Rolling Stone explained in his February 2011 investigative story uncovering the fact that U.S. military generals had used PSYOPs on members of Congress. The Smith-Mundt act was passed by Congress to prevent the State Department from using Soviet-style propaganda techniques on U.S. citizens.
(More at the link.)