Saudi Arabias crown prince wants to reengineer his country. Is that even possible?
Saudi Arabias powerful crown prince, Mohammed bin Salman, isnt just consolidating power before his probable ascent to the throne. Hes also trying to remake Saudi society. He bluntly told reporters that his country is not normal. And so, like Ataturk in post-World War I Turkey, the shah in pre-revolutionary Iran and other authoritarian movers and shakers, hes going to modernize his society and fast.
McKinseys consultants helped design Vision 2030 , the princes sweeping reform agenda aimed at ushering Saudi Arabia into a more open, post-petroleum future. Reforms underway emphasize a vibrant private sector, a smaller bureaucracy, curbs on the power of the Wahhabi religious establishment and even the reopening of shuttered cinemas. The crown prince has vowed to restore a more moderate Islam. No wonder the international community, despite some lingering unease about Mohammeds power grab and disillusionment with his disastrous war in Yemen, generally applauds all this social engineering. Thomas Friedman called it Saudi Arabias Arab Spring, at last.
But social engineering is a tricky business, and the outcomes are uncertain. Ataturk succeeded in his equally dramatic efforts to remake Turkey along avowedly Western lines. In Iran, on the other hand, the shahs decadence and modernizing failures triggered a radical backlash that culminated in the Islamic revolution. As it happens, something very similar to the princes project has already been tried next door, in the United Arab Emirates (UAE). What leaders there learned was that a top-down social revolution cant work by fiat; it requires a profound investment in the people it expects to change.
Although Saudi Arabia and the UAE have important differences, they share many of the same social and economic challenges. Both are oil monarchies overwhelmingly dependent on resource wealth; both have socially conservative citizenries and large youth populations in need of jobs. They both face notoriously rigid rentier social contracts typical of the Persian Gulf, in which citizens expect government positions in exchange for their acceptance of the authoritarian status quo. But ruling elites decided that the UAE needed to become a more globalized society before the oil ran out, and in 2010, they released their own bold and strikingly similar plan: Vision 2021 . Beginning in 2009, I spent six years studying this effort and tracking its progress.
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