See the Hidden-Camera Stunt That Convinced Companies to Support Educating Girls

Brilliant move!

http://www.takepart.com/video/2015/05/25/project-resume-salaam-bombay-india?cmpid=tpdaily-eml-2015-05-25

For the video, the organization selected the three young girls, asked them what their dream jobs were, and then hired a recruitment agency to build résumés that reflect the ideal level of education and work experience they would need over the next few years. The résumés were then sent to three companies related to the girls’ career goals.
5 Maps That Reveal Inequality Around the World

Once interviews were secured, the girls—dressed as young professionals in collared shirts and blazers—showed up for their interviews with résumés in hand, to the surprise of hiring managers at each company.

“When I walk into the room, I see these small, three girls sitting there,” says Sagorika Kantharia, a human resources employee at Radio City.

“I first thought it was a prank,” says Sulaksha Shetty of Abbott Healthcare.

The girls then handed over their résumés, complete with college degrees, work experience, and a line at the bottom in red: “For me this résumé will never be a reality. But you can change that.”

Thirty-one million girls around the world are not in school, but the problem is especially egregious in India. About 64 percent of girls in the country drop out before completing an elementary education as a result of early marriage, forced child labor, or discrimination because they belong to marginalized communities, according to Human Rights Watch. The country also struggles with a high rate of female infanticide.

Thanks to the video, Salaam Bombay was able to successfully raise enough money in one month to fund the education of 200 girls.