I admit that when one of the paragraphs is just one sentence long, it's tempting to push the limits. My hand has likely deserved a slap, a time or two. At least I always remember the link!!

offset like any other paragraph...

You can pick out the four most helpful paragraphs. I've seen so many posts that quote the first four when the meat of the article is further down.

compared to print newspapers or essay writing. It's more of a visual presentation for easier scanning.