Anxiety and alcohol use related to 1st year coll. students' emotional connection to facebook
http://www.sciencedaily.com/releases/2013/04/130410131329.htm
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"People who perceive themselves to be anxious are more likely to want to meet and connect with people online, as opposed to a more social, public setting," Clayton said. "Also, when people who are emotionally connected to Facebook view pictures and statuses of their Facebook friends using alcohol, they are more motivated to engage in similar online behaviors in order to fit in socially."
Clayton says that because alcohol use is generally viewed as normative, or socially acceptable, among college students, increased alcohol use may cause an increase in emotional connectedness to Facebook. The researchers also found that marijuana use predicted the opposite: a lack of emotional connectedness with Facebook.
"Marijuana use is less normative, meaning fewer people post on Facebook about using it," Clayton said. "In turn, people who engage in marijuana use are less likely to be emotionally attached to Facebook."
Clayton and his fellow researchers also found that students who reported high levels of perceived loneliness were not emotionally connected to Facebook, but use Facebook as a tool to connect with others.