Joy (clothing store) tweets itself into bigger hole over greeting card mocking bipolar

http://www.independent.co.uk/news/uk/home-news/clothes-store-joy-angers-mental-health-campaigners-with-twitter-exchange-on-bipolar-disorders-9747001.html



A store chain is facing a social media backlash and calls for a boycott after it angered mental health campaigners by appearing to mock bipolar disorders.

Joy, a clothes chain with 26 shops nationwide, was sent an image of a greeting card it stocks in one of its London stores, which a Twitter user found offensive.

Appealing to the store, the customer said the card, which had “don’t get mad, take lithium” scrawled on it, was “offensive to people with bipolar disorder”.

In response, Joy replied: “Then if you know anyone with bipolar disorder, don't buy it for them. PROBLEM SOLVED.”

When asked about the people with bipolar who may go in shopping for themselves, the shop said: “They'll like it one minute and hate it the next?”