Dick's Sporting Goods considered stopping all gun sales in early 2018. A shooting at the high school in Parkland, Florida, had killed 17 people. And the company was shocked into action.

"We did have a conversation about that," CEO Ed Stack told CNN Business earlier this year. "At the time we felt it was a part of our DNA and we should stay in it. So many people in the country are law-abiding citizens who use firearms to hunt, to use from a recreation standpoint. We didn't think it was right to exit the business completely."

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Two weeks after the Parkland shooting on February 14, 2018, Dick's decided to drop the sale of assault-style rifles that are frequently used in mass shootings, as well as high-capacity magazines that can allow a person to fire more bullets without taking time to reload. It also raised the age for the sale of any firearm to 21 from 18.

Rather than sell off its inventory of assault rifles to another retailer, Dick's had the weapons destroyed. And it hired lobbyists to work on gun safety and gun control issues. The moves won praise from gun control opponents and anger from gun enthusiasts. The backlash has probably hurt the sale of rifles Dick's continued to sell. As a test, Dick's last fall stopped selling all hunting gear, including guns, in 10 stores. It replaced the guns with other goods, such as apparel of a local sports team and other popular items. The experiment was a success. "Those stores outperformed the balance of the chain pretty meaningfully," Stack said.

https://www.cnn.com/2019/08/20/business/dicks-sporting-goods-gun-sales/index.html