A Group Of Brooklyn Web Designers Made One Of The Most Powerful Campaigns For Gun Control Yet

A Group Of Brooklyn Web Designers Made One Of The Most Powerful Campaigns For Gun Control Yet

by Brett LoGiurato at Business Insider

http://www.businessinsider.com/gun-control-ads-brooklyn-company-makes-powerful-ad-2013-5

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Stirred by the U.S. Senate's failure to pass an expansion on background checks last month, a group of three web designers with the Brooklyn firm Guts & Glory expressed their frustration by creating a website that has turned into a viral campaign over the past two weeks.

The website, TheyDontWorkForYou.org, pairs all 46 senators who voted against the amendment with victims of gun violence. It encourages readers to call the senators, tweet at them, or post messages on their Facebook pages.

After launching on April 22, the campaign has spread through different advocacy organizations, such as Moms Demand Action. It has also earned the firm congratulations from organizations like the Michael Bloomberg-backed Mayors Against Illegal Guns.

"We had the realization that if you can tap into something inside yourself that is true and real, you will inevitably connect with other people," said Faun Chapin, who created the campaign along with collaborators Meg Paradise and Marc Phu.


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