Scott Macaulay isn’t into self-promotion. He’s never sought out media coverage. In fact, he likes it that most of the people he feeds each Thanksgiving don’t know his name.

On Thursday, for the 28th time, the Massachusetts man is preparing a full turkey dinner for a whole bunch of people he’s never met. His 70 or so guests — elderly people, cancer patients, AA members, low-income people, at-risk teens, recently divorced people, widowed people and others — have one detail in common: Without Macaulay, they’d be alone on Thanksgiving.

“Eh, what I do isn’t a big deal, really,” the self-effacing 52-year-old told TODAY.com. “I put some birds in the oven, boil some mashed potatoes.

“I mean, c’mon. I’m a dumb dodo bird who fixes vacuum cleaners for a living. I’ve got nothing to offer except time, and some birds I can get for 69 cents a pound. I just don’t want people to be stuck at home feeling rotten.”