Whoopi Goldberg Joins Marijuana Industry With Products for Women

http://www.nytimes.com/2016/04/01/business/whoopi-goldberg-marijuana.html?_r=1

Whoopi Goldberg became the latest celebrity to enter the increasingly lucrative world of legalized marijuana on Wednesday when she announced that she would launch a line of cannabis-infused products aimed at women.

Ms. Goldberg, a comedian and daytime talk show host, partnered with a Northern California-based producer of marijuana edibles to form a company that will offer products designed to alleviate menstrual pain, like cannabis-infused chocolate, tincture, cream and bath salt.

“This was all inspired by my own experience from a lifetime of difficult periods and the fact that cannabis was literally the only thing that gave me relief,” Ms. Goldberg, a longtime proponent of marijuana legalization, said in a statement.

The brand, “Whoopi & Maya,” created with the marijuana entrepreneur Maya Elisabeth, will be available only in California for now.

The legal marijuana industry may be young, but its path to celebrity endorsement is already well-tread, as several connoisseurs have rushed to cash in on a boom time.