You've probably noticed the NRA's stance.

"Defend your home like the red-blooded, muscular, desirable, patriotic American he-man that you are!" sells a lot more guns than "Take out an entire schoolyard full of children with one twitch of your finger."

Two things that change the narrative.
Recreation use sounds like you are going smoking or something.
Marijuana was a word coined for racist reason by William R Hearst.

The word "cannabis " is all-encompassing ,describes the whole plant, and treats the plant as medicine.

Hearst thought that cannabis crops would interfere with his timber interests. He owned hundreds of newspapers, and orchestrated a propaganda campaign featuring black and brown men committing acts of violence and lawlessness. He took the Mexican folk name, meaning Mary Jane, and called it marihuana.

"Adult use" does sound somewhat dirty, no?

--imm