the way we present data, matters. This is part of digital literacy, it's how data gets skewed- (WARNING: Lots are not going to like this next part)
In actuality, Democracy was also the #1 for Trump voters. Why did this push immigration to the top in this reporting? Was it accidental that immigration was listed first for Trump voters but every other issue was in ranked % order? Of course not.
Of course exit poll data matters- but the media is doing the interpretation of that data and as we can see *in this very example*, that interpretation is subject to slants and biases to sell the story that's being told. Why does it even matter if we're trying to illustrate a point helpful to democrats? Because if we're not able to interpret data correctly it sets us all up to feel safe in unsafe elections, to get lazy about GOTV, to feel "safe" indulging 3rd party candidates, to address the wrong issues in our outreach and debates with those outside the party, to put our money on the wrong horse, to question legitimate election results, to storm the capital when things don't go the way we really thought they'd go, etc.
You can't trust exit poll data being reported, because they're not reporting it honestly.
If honestly "reported" then it would be way more accurate to say:
"Most important issues of Kamala voters
DEMOCRACY: 56%
ABORTION: 21%
ECONOMY: 13%
FOREIGN POLICY: 3%
IMMIGRATION: 2%
Most important issues of Trump voters
DEMOCRACY: 35%
ECONOMY: 31%
ABORTION: 14%
IMMIGRATION: 11%
FOREIGN POLICY: 4%"