General Discussion

A well respected ”Trust-rating opinion poll” conducted in Sweden once every year since 1997 found huge differences last month regarding eg. influencers.

METHOD: 2509 webb interviews with persons 16–84 years of age (conducted between January 20-February 2, 2025 – please, NOTICE the weeks!)

SOURCE:
https://medieakademin.se/wp-content/uploads/2025/02/Fortroendebarometern-2025.pdf




QUESTION: Do you trust these international influencers (percentage of those who had said they KNOW who these persons are, saying ”YES”):


RANKING INTERNATIONAL INFLUENCERS/OPINION MAKERS

1 Giséle Pelicot (ex-)wife of Avignon rapist husband sentenced to 20 years in prison) 43 percent

1 Malala Yousafzai (activist & Nobel laureate) 43

3 Mark Rutte (Nato´s Secretary General) 40

4 António Guterres (UN´s Secretary General) 36

5 Greta Thunberg (climate activist) 23

6 Taylor Swift (artist) 16

7 Pope Francis 14

8 Sally Rooney (Irish author & activist) 10

9 Joe Rogan (podcast host of ”The Joe Rogan Experience”) 9

10 Elon Musk (entrepreneur & owner of X and Tesla) 5 percent said ”YES"