The Gen X Career Meltdown [View all]

https://www.nytimes.com/interactive/2025/03/28/style/gen-x-creative-work.html

https://archive.ph/cPvDJ

The Gen X Career Meltdown
Just when they should be at their peak, experienced workers in creative fields find that their skills are all but obsolete.
By Steven Kurutz | March 28, 2025

In “Generation X,” the 1991 novel that defined the generation born in the 1960s and 1970s, Douglas Coupland chronicled a group of young adults who learn to reconcile themselves to “diminishing expectations of material wealth.” Lessness, Mr. Coupland called this philosophy.

For many of the Gen X-ers who embarked on creative careers in the years after the novel was published, lessness has come to define their professional lives.

If you entered media or image-making in the ’90s — magazine publishing, newspaper journalism, photography, graphic design, advertising, music, film, TV — there’s a good chance that you are now doing something else for work. That’s because those industries have shrunk or transformed themselves radically, shutting out those whose skills were once in high demand.

“I am having conversations every day with people whose careers are sort of over,” said Chris Wilcha, a 53-year-old film and TV director in Los Angeles.

Talk with people in their late 40s and 50s who once imagined they would be able to achieve great heights — or at least a solid career while flexing their creative muscles — and you are likely to hear about the photographer whose work dried up, the designer who can’t get hired or the magazine journalist who isn’t doing much of anything.

Gen X-ers grew up as the younger siblings of the baby boomers, but the media landscape of their early adult years closely resembled that of the 1950s: a tactile analog environment of landline telephones, tube TV sets, vinyl records, glossy magazines and newspapers that left ink on your hands.

When digital technology began seeping into their lives, with its AOL email accounts, Myspace pages and Napster downloads, it didn’t seem like a threat. But by the time they entered the primes of their careers, much of their expertise had become all but obsolete.

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