As 'Buy Canadian' grows, more US companies say retailers shunning their products [View all]

TORONTO/NEW YORK, March 31 (Reuters) - The "Buy Canadian" movement is sending new ripples of concern through the executive offices of U.S.-based , opens new tabconsumer companies that banked on selling their products on Canadian retail shelves.

California-based diaper maker Parasol Co had been working since January with a distributor to expand the sale of its diapers and baby wipes to new retailers in Canada, including convenience stores, CEO Jessica Hung said.

But, in early March the distributor, who Hung declined to name, halted work on the deal, she said, because of growing anti-American sentiment in Canada.

"They were instructed by a retailer to pause any American, opens new tab brand launch," Hung said, referring to the distributor. "They told us they would re-evaluate when market conditions allow."

"That's the kind of disruption we would never expect,” said Hung. "I never heard of this happening until now. It’s definitely quite a bit of headwinds." .............(more)

https://www.reuters.com/business/retail-consumer/buy-canadian-grows-more-us-companies-say-retailers-turning-away-their-products-2025-03-31/