General Discussion

He appealed to hope and courage: I have a "Yes we can!" button. He was exceptionally good on positive emotions and current Democrats should study that.

But he also spoke to fears: "Obama's campaign sought to characterize Romney as a plutocratic businessman who was out of touch with the average American.[4][5]" There were a lot of reference to the "binders of women" and "the 47%" remark Romney made.

It's dim in my memory after 13 years, but the point is it can be done.

With maga, you have to appeal to emotions. Telling them that the plane violates the Emoluments clause in the Constitution makes their eyes glaze over and/or they are armed with talking points about that. But if you say something like "Hey, tRump got his christmas present early. How about dolls and toys for your kids?" it has more impact.

There are many ways to turn dry fact based stuff into emotional freight trains. It takes skill and focus, but most of all it takes the realization the voters basically operate on emotions and especially maga who draw greater proportions from the below average intelligence ranks. We joke and sneer about that all the time, but we really should operate on it.