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In reply to the discussion: Donald Trump Flew In His 'Gold Guy' to Give the White House a Mar-a-Lago Makeover [View all]A HERETIC I AM
(24,872 posts)Was licensing his name.
We cannot forget that Mark Burnett, the British producer of The Apprentice is largely responsible for the Donald Trump we know today. If it had not been for The Apprentice coming along, Trump may very well have been a footnote in history. What I understand is that he was on the verge of filing for personal bankruptcy for the first time. All of his previous bankruptcies had been corporate in nature, not personal.
The Apprentice changed all that.
Gave him much needed cash flow when he was in desperate need of it, as well as allowed him to build his brand. Thats one of the reasons he is so obsessed with Panama for instance, because of the failure or loss of the marketing agreement he had with a Trump hotel there.
He has licensed his name on innumerable properties, but does not hold the pink slip as it were, on hardly any of them.
He is one of the most successful con men to have made it to high public office in the history of this country, if not THE most successful