This is something we do, or it is done to us.

The emotional genius of Zohran Mamdani’s social media strategy will be inspected and imitated for at least the rest of this decade.

Almost every candidate uses TikTok and video now, because they must. But even before Election Day, I believed he was the first true “TikTok” candidate. He has used short videos not only to make his case to voters but also to bring more than 100,000 volunteers into his movement. And in doing so, he has told a transformative story both about who he is and who his voters want to be.

And it’s even deeper than that.

Watch the video below.



https://www.thefarce.org/why-the-mamdani-campaign-must-be-the-future-of-politics/