$130,000 has been raised for the racist Cinnabon employee [View all]

https://www.nytimes.com/2025/12/10/us/cinnabon-fired-worker-video-racial-slur.html


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Cinnabon Worker Was Fired for a Racist Slur. Her Supporters Have Raised $130,000.

On a video that went viral, the worker, who is white, can be seen calling two Black customers an epithet. The campaign to give her money echoes the reaction to a similar incident this year.

When video of an argument between a white worker at a Cinnabon store and two Black customers began to circulate online last week, it seemed to fall into a troubling but familiar genre.

The employee at the northern Wisconsin shop can be heard calling the customers a racial slur. She makes an obscene gesture. “I am racist,” the worker declares. Cinnabon soon fired the worker, saying her actions and statements were “completely unacceptable.”

But what happened next veered from the way many viral moments of outrage play out online: While many on social media condemned the worker’s words, others leaped to her defense. And for at least the second time in recent months, donors offered money to someone caught being racist. By Tuesday, a campaign for the fired employee, who was not named by Cinnabon, had raised more than $130,000.

That crowdfunding page is hosted on GiveSendGo, a website that says it aims to “share the Hope of Jesus through crowdfunding to everyone who comes to our platform.”