Trump Org uses Father's Day to begin the campaign to put the next Trump in the White House [View all]

On Father's Day, the Trump Org put out a curious bit of propaganda.

While the Daily Beast spun it as yet another snub to Don, Jr., it is really a much more calculated effort IMO to prop up the person they have determined is the next mantle-bearer of the family grift-machine.

( https://www.thedailybeast.com/trump-deals-new-snub-to-son-whose-wedding-he-skipped/ )

The piece carries this on-brand-arrogant title:

"A Father’s Day Tribute
Like Father,
Like Builder

Eric Trump growing up alongside the greatest dealmaker in America and what it means to carry that legacy forward."

It is very very difficult to read this piece as anything other than a campaign ad. The effusive praise and constant comparisons to his father are vomit-inducing, but they really show how hard the family is trying to put forth Eric as the only true alternative to continue on the family legacy. Allowing the MAGA mantle to go to anyone else would mean losing the cash cow of grift and corruption--and they really can't have that.

It even highlights his supposed philanthropy--even though we know that's not really something these people do:
"His philanthropic record reinforces this. At just 22 years old, Eric founded what began as the Eric Trump Foundation, a charity built around his family's golf courses and a singular mission: fighting pediatric cancer. Over the years it grew into something far larger than its origins, raising more than $60 million for St. Jude Children's Research Hospital. A state-of-the-art Surgical ICU at St. Jude carries his name in recognition of that commitment. Today, that foundation has evolved into Curetivity, a broader platform continuing the fight against childhood cancer with the same urgency Eric brought to it from the very beginning. These are not the gestures of someone playing at generosity. They are the actions of a man who decided early on that success carries with it an obligation to others and has never stopped honoring that obligation."

Would a simple Father's Day tribute really include this kind of thing?

It is clear now that MAGA isn't going to truly get behind JD or "little Marco"--let's just be real--so, who better than a person with the gilded T on their last name to begin the process of becoming the heir to the family political legacy?

I guess luckily for them--but not for us--Eric doesn't carry the baggage or outright ridiculousness of JR.

The piece ends this way: "Eric Trump is not merely the beneficiary of his father's legacy. He is its keeper, its engine, and its next great chapter."

Whatever the eventual outcome, this "article" is clearly a shot over the bow of anyone else clamoring for the endorsement of the cult leader. The decision has clearly been made. We might as well prepare now....

If you can stomach it you should read the entire thing here:
https://www.trump.com/media/a-fathers-day-tribute