Pro-Harris ad running during BET Hip Hop Awards [View all]

Source: The Hill

10/15/24 1:07 PM ET


An ad supporting Vice President Harris, which is targeting African American voters, will run during the BET Hip Hop Awards, a music awards event airing Tuesday night.

The ad, dubbed “Wallet,” which was released last week, was authored by Future Forward, a Super PAC supporting Harris’s White House bid. Apart from airing during the music event, the economy-focused ad is running on national cable television, streaming television and YouTube in battleground states, a Future Forward aide confirmed to The Hill.

“Listen up, this election is about your wallet,” the narrator says in the ad. “Candidate A is a billionaire, looking out for billionaires, taxing the streets to fund the elites,” the narrator says, going after the ex-president and his relationship with tech billionaire Elon Musk.

The ad then highlights Harris’s economic proposal that she unveiled in August. “Candidate B knows the struggle, offering real support,” the narrator states. “Tax credits for working and middle-class families, $25,000 for your first home, $6,000 for families with newborns, nearly doubling the child tax credit. One is trying to empty your pockets, the other wants you to get ahead.”

Read more: https://thehill.com/homenews/campaign/4934462-harris-ad-airs-on-bet-black-voters/