Morning Joe suffers ratings nosedive after hosts met Trump at Mar-a-Lago [View all]

Source: The Independent

Wednesday 20 November 2024 11:29 GMT


Morning Joe ratings have taken a nose-dive as hosts Joe Scarborough and Mika Brzezinski face a backlash for meeting with Donald Trump. During Monday’s show, the hosts revealed that they had traveled to Mar-a-Lago on Friday to “restart communications” with the president-elect before he takes office, marking their first face-to-face meeting in seven years.

Scarborough and Brzezinski have been highly critical of Trump, and so their shock announcement was met with criticism from fellow MSNBC colleagues, media pundits and political figures. Now, new data from Nielsen reveals that it may have also hurt the show’s ratings.

Morning Joe airs for four hours each morning between 6 a.m. and 10 a.m. The cable news show is typically said to garner viewers hour over hour, according to Mediate. Nielsen data shows that 56 minutes after the hosts began explaining their trip to the Trump residence, viewing figures began to tumble.

Between 7 a.m. and 8 a.m., they had fallen 17 percent from 839,000 to 694,000. Among the 25- to 54-year-old age group, viewing figures plummeted by 38 percent. During the 8 a.m. to 9 a.m. hour, the show briefly bounced back with 775,000 viewers but, from 9 a.m. to 10 a.m., the numbers dropped slightly again to 770,000.

Read more: https://www.independent.co.uk/news/world/americas/us-politics/morning-joe-ratings-trump-meeting-mar-a-lago-b2650410.html