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I used to fly around with a senior United Pilot in the 70's, by senior I mean like 32,000+ hours with United.
He used to talk about United and all the other airliner paint jobs........
He felt that American? with mostly just the Aluminum, was the smartest airline because the weight of all that paint they use on the aircraft was incredible. Meaning they could transport more air freight, passengers, etc and make more money.

He also commented on how stupid the airlines were whenever they got a new CEO who had to make his ego statement of changing the logos on everything and having the planes repainted to what HE thought was better. He told me about the massively laborious process to strip off the old paint and to paint it with the new colors and it was mind boggling. Including all the planes that would be grounded and unavailable to be making revenue.... Let alone the new color scheme/logo on all the support vehicles, stationary, tickets, business cards, etc the list was endless. He laughed at how the airlines then questioned why they weren't making enough money....