AI-referred US shoppers browse longer, spend more per visit, data shows [View all]

Source: Reuters

U.S. shoppers who use large language models, including Google's Gemini or ​OpenAI's ChatGPT, for purchase recommendations are lingering ‌more on retailers' websites and are more likely to spend, according to May data from Adobe Analytics.

Consumers ​who are referred to retail websites ​from LLMs generated 53% more revenue per ⁠visit than shoppers from non-AI sources, the data ​firm said, emphasizing the need for brands to invest ​in AI-readable webpages.

Retailers whose products show up in LLM suggestions are able to "drive more personalization" to shoppers who ​leave the platforms to complete their purchases ​on the native websites, Vivek Pandya, director of digital ‌insights ⁠at Adobe, said.

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Shoppers referred to e-commerce websites spent 53% more time on the sites than visitors ⁠from ​other sources.

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Read more: https://www.reuters.com/business/media-telecom/ai-referred-us-shoppers-browse-longer-spend-more-per-visit-data-shows-2026-06-15/

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Since it's very unlikely AI users just coincidentally tend to shop 53% longer and spend 53% more when referred to a store by a chatbot, it seems more likely that they're just more gullible - more susceptible to chatbot recommendations. I've posted before about studies showing how often AI users will listen to a chatbot rather than using their own judgment.

Too many people appear to be sitting ducks for manipulation by generative AI. Not exactly brain dead, but brain outsourced to AI.