Editorials & Other Articles

But that's beside the point because the Big Pharmas are no longer hiring and investing in these people so much. Now-a-days they're spending the big money on TV advertising, like I explained above. Back in the 80's I worked for a NYC advertising agency and I saw all these changes take place. As I said earlier, the first evolution was to direct mail, and that's where I was. I worked for an agency that specialized in direct mail for pharmaceuticals. The next evolution went to TV advertising, and it shut down most of the direct-mail shops.