Latino men just didn't want a woman president [View all]

https://thehill.com/opinion/columnists/juan-williams/4980787-latino-men-just-didnt-want-a-woman-president/?tbref=hp

No, it wasn’t “the Economy, stupid.” Speaking as a Black man born into a Spanish-speaking family, let me tell you what last week’s election was really about. It was about millions of men — many with my Latino immigrant background, some with my skin color — who don’t want any woman, especially a woman of color, in the White House.

Trump won 55 percent of Latino men nationally. He won 46 percent of all Latino voters, a 14 percent jump over his support against President Biden in 2020. That was the highest for any Republican presidential candidate in five decades.

And the key was his success with Latino men. Trump’s support from Latino men jumped by nearly 20 percentage points, from 36 percent in 2020 when he ran against Biden, a white man.
(snip)

“I believe there is another painful factor that, though difficult to measure in polls, might help explain Trump’s appeal with Latino men: the allure of the ‘caudillo,’” wrote Leon Krauze in The Washington Post. “Trump represents a familiar archetype in Latin American history: the charismatic leader…the providential man, the messianic leader, deeply ingrained in Latino culture.”
(snip)