36-year-old's Etsy side hustle brings in up to $54,000 a month, takes 10 hours a week--it paid off her student loan debt [View all]

36-year-old’s Etsy side hustle brings in up to $54,000 a month, takes 10 hours a week—it paid off her student loan debt

Amid her “doomscrolling,” Odio-Sutton found a series of YouTube videos about print-on-demand — an e-commerce method where sellers create designs for products like T-shirts, tote bags and mugs, and list them on online marketplaces like Etsy or Amazon. When a customer places an order, a third-party manufacturer prints the design onto the product and ships it out.

Odio-Sutton decided to give it a try. Her shop, which specializes in gifts for people with hyper-specific jobs or hobbies, has brought in at least $236,000 in revenue so far in 2024 — more than $26,200 per month, on average — according to documents reviewed by CNBC Make It. She’s already outpaced her sales for the entirety of last year.

In her best month so far, the side hustle — which takes roughly 10 hours per week, she says — brought in $54,900. About a third of her shop’s revenue is profit, she estimates.

https://www.cnbc.com/2024/09/30/etsy-seller-how-i-built-my-side-hustle-paid-off-student-loan-debt.html

Niche products are the key, reduces competition.